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Kафедра «Иностранные языки- 3»





 

 

КОНТРОЛЬНАЯ РАБОТА

 

по дисциплине «Деловой иностранный язык»

 

Вариант № _____

 

 

Студент__________________________

(Ф.И.О.)

Курс________ № группы _________

Преподаватель ___________________

(Ф.И.О.)

 

Вариант № 1

 

I. Прочитайте и устно переведите на русский язык весь текст. Найдите в тексте следующие слова и выражения. Внесите свои ответы в таблицу

 

производитель  
транспортное средство  
затраты на рабочую силу  
совместное предприятие  
терять «продажи»  
проникать на рынок  
производственная операция  

 

Tonia Motorbikes is the third largest manufacturer of motorized scooters in Japan. The company sells its product, a 125cc vehicle in Japan, Taiwan, Korea, Vietnam, and other Asian markets.

In an effort to reduce labor costs and to penetrate the Chinese market, Kenichi Hoskia, CEO of Tonia, decided to establish a manufacturing operation on the Chinese mainland. Tonia invested $17 million in a state-of-the-art production facility. The Chinese government had insisted on Tonia making a major commitment in order to enter China, including the establishment of a facility equipped with Tonia's most advanced manufacturing technology.

Tonia formed a joint venture with China's Happy Motors, a large, state-owned motorbike manufacturer. Tonia was required to share its technology secrets with Happy as a condition of the joint venture agreement. At first Kenichi resisted; however, the Chinese government assured him that it was in the best interests of both partners to keep the information secret. The Chinese government guaranteed that no one outside the partnership would be allowed access to any of Tonia's trade secrets. Since this guarantee came from high levels of the Chinese government, Kenichi felt more comfortable letting Happy Motors gain insight into the recent advances Tonia had made in small engine design. The thought of a market with 1.25 billion consumers was also a factor in his decision to share critical trade information.



After only five months of producing motorbikes in China, a Tonia employee noticed the Tonia 125 model being sold over the Internet for $1200. Since the machine sold for $2,400 in Japan and $1,600 in China, the employee questioned how a new bike could be sold so cheaply. Further investigation led Tonia to Yiwu, China, where the seller was located, It was learned that Yiwu is the counterfeit capital of China—a place where counterfeiters from all over the country come to distribute their goods. Upon investigation, Tonia employees learned that the motorbikes being sold under the Tonia brand name were indeed counterfeit products.

 

II. Найдите лексические эквиваленты (a-g) к словам и выражениям из первого столбика (1-7). Внесите свои ответы в таблицу

 

1. production facility 2. to share technology secrets 3. access 4. trade secrets 5. recent advances 6. investigation 7. counterfeited product a) контрафактные товары b) расследование c) последние достижения d) делиться производственными секретами e) секреты торговли f) производственная мощность g) доступ

 

             

 



III. Определите, являются ли утверждения (1-4) a) истинными (True) или б) ложными (False):

 

  1. CEO of Tonia thought it wrong to lose a market with 1.25 bln. consumers and that is why he agreed to the condition of the joint venture agreement.
  2. CEO of Tonia, decided to establish a manufacturing operation on the Chinese islands.
  3. Motobikes were sold under the Sony brand name.
  4. Chinese Government made every effort not to allow anyone access to any of Tonia’s trade secrets.

 

Внесите свои ответы в таблицу

 

       

IV. Вставьте пропущенные предлоги

A) on, b) of, c) into, d) with

 

1. Janice is very good at dealing ____ problems in the workplace.

2. The manager needs to take control ____ the situation immediately.

3. If management aren’t careful, staff will go ____ strike.

4. A friend of mine recently asked me to go ____ business with him.

5. Today’s management session will focus ____ marketing strategies.

 

Внесите свои ответы в таблицу

 

         

 

V. Выберите правильный вариант ответа. Внесите свои ответы в таблицу

 

1 The .…….controls all the financial dealings of the company.

a) Senior Manager b) Chief Accountant c) Sales Manager

 

2. The ……. is responsible for keeping a continuous supply of work flowing to all production staff.

a) Production Manager b) Sales Manager c) Distribution Manager

 

3. The ……. has the major responsibility for running of the company.

a) Distribution Manager b) Managing Director c) Production Manager

 

4. A human resources department is responsible for recruitment of new ……..

a) employers b) directors c) employees

 

5. A marketing department is responsible for ………

a) recruitment b) market research c) promotion

 

 

         

 

 

VI. Прослушайте текст «Business Communications»

Ссылка для прослушивания: http://esl-lab.com/tc1/tc1.htm

VII. Выберите правильный вариант ответа. Внесите свои ответы в таблицу.

 

1. Why can't Elaine Strong answer the phone?

A. She's in a meeting

B. She's out of the office

C. She's talking with another customer

 

2. What does caller want the secretary to send?

A. information on after-sales service



B. a picture of the newest computers

C. a list of software products

 

3. What time should the secretary send the material?

A. 2:30 PM

B. 3:30 PM

C. 5:00 PM

 

4. What is the caller's name?

A. Cordell

B. Kordel

C. Kordell

 

5. What is the caller's telephone number?

A. 560-1287

B. 560-1828

C. 560-2187

 

         

 

VIII. Подберите к выражениям (1 – 10) соответствующие определения (a – j):

 

1. bank manager a. a manager who is in charge of making materials

or goods

2. business manager b. a manager in a company who is responsible for

the development and marketing of a particular

product

3. product manager c. someone in charge of a branch of a bank

 

4. production manager d.a manager who has a wide range of management

skills, rather than one special skill

5. general manager e. a manager whose job is to develop new products

6. research manager f.someone in charge of a company’s selling

activities and the people whose job is to sell its

products

7. sales manager g. a manager who is in charge of taking care of

a company’s employees, organizing

recruitment training

8. personnel manager h. a person or organization responsible for

a particular piece of work that will create

something new or improve a situation

9. project manager i. someone whose job is to manage investments

for a financial institution or its clients

10. investment manager j. a person whose job is to manage and control the

financial activities of a company, organization,

or part of organization

 

Внесите свои ответы в таблицу

 

                   

 

 

Вариант № 2

I. Прочитайте и устно переведите на русский язык весь текст. Найдите в тексте следующие слова и выражения. Внесите свои ответы в таблицу:

 

производитель  
быть ответственным за  
должность  
выпускник  
стиль руководства  
самостоятельность  
ответственность  

 

Pegasus Footwear was an international manufacturer, well known throughout the world for its product design. Products were designed at company headquarters in the United States, and Pegasus used an extensive system of contract manufacturing to produce a variety of mostly athletic shoes sold throughout the world.

Charles Clark, or C.C., was the regional manager in charge of Pegasus operations in Southeast Asia. Clark, a British citizen, was responsible for manufacturing and marketing in the entire region. C.C. had been with Pegasus for 10 years and was recently promoted to his present position. The position was seen as a very important one, since most of the contract manufacturing for Pegasus occurred in this region of the world. C.C. was a graduate of Oxford University and began work at corporate headquarters in Los Angeles shortly after receiving his M.B.A. from Stanford. His management style was often described as visionary; however, some of the local managers felt that C.C. possessed a somewhat condescending attitude toward employees from less-developed countries.

C.C. and his team in Southeast Asia were considered very successful by top management back at corporate headquarters. As a result, C.C. earned an unusual degree of autonomy for his group. C.C. oversaw the manufacturing operations in the region (which employed over 1,000 people) and was primarily responsible for the marketing of products that were manufactured in the region.

Most of the products, however, were sold in the United States and Europe, and responsibility for marketing in these regions was held by the respective regional managers. All product design was created in the Los Angeles office.

 

 

II. Найдите лексические эквиваленты (a-g) к словам и выражениям из первого столбика (1-7). Внесите свои ответы в таблицу

 

1. position 2. consumer 3. to manufacture 4. management 5. profitability 6. costs 7. citizen a) должность b) потребитель c) производство d) гражданин e) руководство f) прибыль g) затраты

 

             

 

III. Определите, являются ли утверждения (1-4) a) истинными (True) или б) ложными (False):

 

  1. Pegasus Footwear was an international manufacturer, well known throughout the world for its marketing strategy.
  2. Charles Clark, or C.C., was the regional manager in charge of Pegasus operations in Southwest Asia.
  3. Charles Clark and his team in Southeast Asia were considered very successful by top management back at corporate headquarters.

 

 








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