Сделай Сам Свою Работу на 5

Study the biographical data of Michael Del and Ingvar Kamprad, find the information about famous businessmen and write it down as in the examples that follows the tables.





Michael Dell

Timeline

Born.
Aged 12, sells stamps by catalogue.
Enters the University of Texas at Austin.
Drops out of university to found Dell Computer.
Dell Computer’s first-year revenues $257.8 million.
www.dell.com launched.
Dell’s online sales, begun in 1996, exceed $3 million a day.
Online sales reach $50 million.

 

Example

Michael Dell (1965–) was always going to be a winner. After all, how many high school students earn more than their teachers? Dell progressed from selling newspaper subscriptions to selling computers.

Yet it wasn’t the product that made him wealthy, it was the way he sold it. The Dell corporation pioneered direct selling of computers. It is also an excellent example of a company succeeding by sticking to its founding principles: build to order, keep low stocks, sell direct, understand your customer. And the Internet was a godsend for Dell. What better way of reaching the global consumer? Dell’s success with the direct selling business model has made him the youngest CEO ever of a Fortune 500 company.

 

Ingvar Kamprad

Timeline

Born.
Registers company, Ikéa.
Advertises furniture for the first time.
Publishes first catalogue. Revenue exceeds one million kronor ($95,000).
Opens factory combined with furniture exhibition centre in Älmhult.
Introduces flat packaging.
Opens first store in Älmhult.
Introduces self-service in stores.
Ownership transferred to Dutch Foundation – Stichting INGKA.
Officially retires, handing day-to-day running to Anders Moberg.
Stichting INGKA buys Habitat chain.
150th store opens. Turnover reaches Kr60 billion ($5.689 billion).

Example

Kamprad is a brilliant flat-pack king of furniture. Kamprad enjoys challenging the establishment and upsetting the odds. Industrious from an early age, Kamprad took on the furniture cartel in Sweden and neatly out-manoeuvred it. In the end, as he always predicted they would, customers got what they demanded: low prices and good quality. A man who prides himself on being an ordinary person, Kamprad continued to deliver value for money to ordinary people through innovations such as flat-pack furniture and self-service. Shopping the IKEA way became a family day out, a fun experience, long before the advent of the out-of-town shopping centre. When Kamprad officially took a back seat from line management at IKEA in 1986, he had changed the nature of retailing and provided inspiration for thousands of entrepreneurs.



TRANSLATION

 

A. Translate into Russian.

Woman’s Place in Management

Bad news for female managers. Their subordinates resent being disciplined by them. Men and women alike would far rather be scolded by a male boss than a female one. Indeed, a study of gender and discipline at work, by Leanne Atwater, a professor at the school of Management at Arizona State University, and two colleagues, finds that women dislike being told off by another woman even more than men do.

Many studies of male and female have claimed that the sexes differ in their styles of leadership: women do better at the people’s side, men at the getting-the-job-done side. Sociologists have studied the different reactions of girls and boys to discipline at school: boys get used to being reprimanded whereas girls, who are more rarely rebuked, take it more personally. But nobody seems to have studied discipline and gender at work.

Ms Atwater and her colleagues interviewed 163 workers from a broad range of jobs who had been disciplined in a variety of ways, from being fired to being ticked off. In about 40% of cases, they found, subordinates changed their behavior as a result of their telling – off, and female bosses were as successful in this as men. But male bosses were much more severe than women: they were three times as likely to suspend or sack a subordinate, and only half as likely to give merely an oral wigging. Even so, when female subordinates were asked if they felt responsible for their bad behavior, 52% said no when a female boss read the riot act – but only 18% when the boss was male.



One explanation for such differences, suggested by a member of the audience at the Academy of Management conference in Toronto where the paper was recently presented, is that women tend to resolve conflicts quickly – and are therefore blamed for overreacting – while men wait in the hope that things will blow over.

Another explanation, from Alice Eagly, a professor of psychology at North-western University, is that women are recent arrivals in managerial roles, and so have less legitimacy than men. There is also a problem of “gender spillover”: people assume women are kind and gentle at home, and expect the same at work. Spillover, though, works both ways. The paper called “Wait Until Your Father Gets Home”, a line that small family subordinates are all too used to hearing.

 

B. Translate into English.

Экономическое образование – это подготовка специалистов по планированию, учету, финансам и другим направлениям экономической работы в народном хозяйстве, в области научной и педагогической деятельности. Возникновение экономических учебных заведений связано с развитием промышленности и торговли.

Во второй половине XVIII века в России были организованы первые коммерческие училища. Преподавание экономических дисциплин в университетах началось в XIX веке. Первые специализированные вузы по подготовке специалистов для торгово-промышленной деятельности возникли в начале XX века (коммерческие университеты в Москве и Киеве). В Беларуси экономические институты появились тоже в XX веке. Ведущим отраслевым вузом Республики Беларусь является Белоруский государственный экономический университет. Экономичские специальности можно также приобрести в ряде других вузов страны. В БГУ обучение ведется по следующим специальностям: экономика, экономическая теория, менеджмент, финансы и кредит.



 

LISTENING

 

You’ll hear four people talking about their work. They work for Small World, a company that produces computer systems and software for handling maps and geographical information. Its customers include supermarket chains, local government departments and cable TV companies.

Ex. 1. Listen to the text twice and fill in the chart.

Ian McShane is an a……………   He is responsible for: ……………   He enjoys: 1………….. 2……………. 3……………. He doesn’t enjoy: ………………. Lesley Trigg is a a………………   Her responsibilities are: 1……………… 2 ……………... 3 ……………… She enjoys: ………………..   She doesn’t enjoy: ………………..
Patrick Verdon is a s………………. administrator(this is a t………………sh His responsibilities include: 1……………… 2 ……………... of machines, operating system and the software product. He enjoys ……………… He doesn’t enjoy: ……… 1. 2. Paul Lockwood is a t…………o   He provides …………… for customers and agents. He enjoys: 1……………… 2 ……………… 3 ……………… He doesn’t enjoy: ……………….

 

Ex. 2. Work in pairs Ask your partner these questions:

– Which of the jobs that you have heard about would you most like to do yourself? Why?

– Which would you least like to do? Why?

 

SPEAKING

 

A.

Read the interview in which Andy Rees, Head of Studies at Leicester Business School, dwells on business degrees.

Q: Explain briefly the type of business-related degree courses on offer.
A: Leicester Business School offers a huge breadth of academic and industrial expertise1. Courses available at undergraduate degree level include advertising and marketing communications, international marketing and business, accounting and finance, human resource management, public administration and managerial studies, public policy and management, housing studies, marketing and business studies. All the degree programmes have a strong vocational focus, with an emphasis on skills development and a placement option.
Q: What are your normal entry requirements?
A: 5 GCSEs at grade C or above, including English and maths, plus 220-260 UCAS tariff points (or equivalent). All applications are considered individually and all equivalent UK and overseas qualifications are accepted. Mature students are also encouraged to apply.
Q: Describe briefly the structure of the degrees (e.g. are they modular2, how much is core compared to option?) and duration.
A: All undergraduate courses are modular and can be completed on either a full-or part-time bases. Our BA business studies degree can also be studied via Open Learning. During the first year students study key areas of their chosen discipline which they build upon in subsequent years. In the second and third years the ratio3 of core to optional modules depends on the pathway/area of specialization chosen and professional accreditation requirements.
Q: Are there specialist routes4 available or is it a standard course?
A: During the second and third years students can develop specialist areas of study within the more general degrees such as business studies, focusing on human resource management, finance or marketing. Alternatively, students follow more specialist routes from year one on courses such as accounting and finance or public policy.
Q: What flexibility is there for moving between routes, once you have started a course?
A: Leicester Business School makes every effort to support students who may discover that a pathway is unsuitable for them and wish to change subject areas. All cases are considered individually.
Q: Is a placement5 year available and, if so, how do you find a placement?
A: A 1-year paid industrial placement (taken after the second year) is an option for most undergraduate students. The specialist team, experienced in dealing with placement students and employers, identifies vacancies available for students to apply for and helps students find placements that suit them.
Q: If available, what is the value of a placement year? Give examples of the type of placements available.
A: A placement year is an invaluable opportunity to gain experience of the business world. Successful completion of the formally assessed placement enables students to graduate with a sandwich degree6 qualification. Recently, students have been placed with IBM, Hewlett Packard, Siemens, Volkswagen and the Ministry of Defence.
Q: What types of assessments are used?
A: Essays, reports, assignments, presentations, group projects, case study analysis, formal exams and a dissertation.
Q: How much contact time is there per week and how much independent study is expected?
A: Approximately 12-15 hours contact time per week (mainly lectures, seminars and tutorials) and 15-30 hours self-directed study per week.
Q: Do all students have to do a project/dissertation in order to get their degree?
A: No. Students can complete two taught modules rather than a dissertation in their final year if preferred.
Q: What is the employment rate of business graduates like and what type of jobs do they move into?
A: Our graduates are highly rated by industry. Recent graduates have found employment with BT, Virgin Atlantic Airways, Broadcasting Standards Council, Barclays Bank, BP, County Council Race Relations Unit, BUPA, the Police Force, English Nature, NHS Hospital Trusts, the Inland Revenue and Housing Associations.
Q: Why do you think students choose De Montfort University business degrees?
A: DMU is one of the ten largest providers of business and management education in the UK. It is a leading research centre. Students also benefit from living in Leicester, a vibrant7, cosmopolitan city that is home to over 30,000 students during term-time. It’s an ideal city for students, with the cost of living well below the national average and the city centre just a few minutes’ walk from the university campus. Road and rail links to other major UK cities are good and open countryside is within easy reach.

 

Notes:

1. Expertise – expert knowledge or skill.

2. Modular – composed of separate units from which students may select a specific number.

3. Ratio – a relation between two amounts, which shows how many times one contains the other.

4. Specialist route – a fixed course.

5. Placement – the action of placing sb/sth (e.g. The students spend the third year of the course on a placement with an industrial firm.).

6. Sandwich course – an educational course in which there are periods of study between periods of working in a company, in industry.

7. Vibrant – full of life and energy.

 

Task: You are going to get a degree at Leicester Business School. Discuss with your partner the following issues.

1. Business-related degree courses Leicester Business School offers.

2. Entry requirements.

3. Special routes and flexibility for moving between them.

4. Placements available.

5. Types of assessments.

6. The employment rate of business graduates.

 

B.

Discuss the following issues:

1. Have you changed your attitute to the profession of an economist after learning the information of the Unit?

2. What kind of economist would you like to become: academic, government or business? Why?

3. Do you think it is enough to take a bachelor degree to become an experienced economist? What are you plans for the future? Are you going for further education after getting the first degree? Why?

4. Do you belong to the people who are comfortable with a nine-to-five existence? Are there many people of this type among your friends, relatives, colleagues?

5. Would you like to be your own boss? What business do you see yourself in?

 

VOCABULARY

 

academic adj – 1. университетский; академический; учебный; 2. чисто теоретический; 3. фундаментальный (в противоположность прикладному)

be employed –быть занятым, работать, служить

benefitn – выигрыш, выгода

~s n – льготы

fringe ~/perks – дополнительные льготы

consume v – потреблять, расходовать

consumer n – потребитель

consumtion n – потребление

distribute v – распределять

distribution n – распределение

engage (in) v – амер. заниматься

entrepreneur n – бизнесмен, делец, предприниматель

entrepreneurial adj – предпринимательский

flair n – талант, склонность, способность

forecastn – предсказание, прогнозирование

job setting n – рабочее место/окружение

liable adj – ответственный (for – за)

monitor v – контролировать

operate one’s own business - управлять своим бизнесом

provide v – 1. снабжать (with); 2. обеспечивать (for);

~ services – предоставлять услуги

~ed – при условии, что

qualify v –1. квалифицировать (ся); 2. готовить к деятельности, обучать, приобретать квалификацию; 3. определять.

salary n – жалованье, оклад

self-employed adj – обслуживающий свое собственное предприятие; работающий не по найму

specialize in – специализироваться в

tycoon n – магнат

wage(pl)nзаработная плата

work for– работать (в компании)

 

GLOSSARY

 

· Academic economistsengage in teaching, writing and doing research.

· Government economistscollect and analyze information about economic conditions in the nation and possible changes in government economic policies.

· Business economistswork for banks, insurance companies, investment companies, manufacturing firms, economic research firms, and management consulting firms.

· Entrepreneursoperate their own economic businesses.

· Bachelor of Art (B.A.) or Bachelor of Science (B.S.)is a person who holds a first university degree.

· Master of Art (M.A.) or Master of Science (M.S.)is a holder of the second university degree.

· Doctorateis the highest university degree.

· Tycoon is a person who is successful in business and so has become rich and powerful.


ECONOMICS AS A SCIENCE

 

 








Не нашли, что искали? Воспользуйтесь поиском по сайту:



©2015 - 2024 stydopedia.ru Все материалы защищены законодательством РФ.