II. Choose the most appropriate variant to complete the sentence.

1. The dollar, the mark and the yen are all.

a) monies b) currencies c) capital

2. Borrowed money that has to be paid back constitutes a

a) subsidy b) debt c) deposit

3. Money in notes and coins is called

a) capital b) cash c) reserves

4. Money borrowed from a bank is

a) income b) deposit c) loan

5. Money placed in banks and other saving institutions constitutes a

a) finance b) reserves c) deposit

6. The money earned for a week’s manual work is called

a) income b) wages c) salary

7. All the money received by a person or a company is known as

a) wages b) aid c) income

8. The money paid for a month’s (professional) work is a

a) salary b) cash c) loan

9. Money paid by the government or a company to retired person is a

a) rebate b) pension c) subsidy

10. Regular part payments of debts are called

a) deposits b) installments c) loans

11. Money given to producers to allow them to sell cheaply is called a

a) subsidy b) rebate c) loan

12. The money that will ultimately be used to pay pensions is kept in a

a) deposit b) fund c) budget

13. The money needed to start a company is called

a) debt b) loan c) capital

14. If you possess something, you can say that you are

a) owe b) an owner c) own

15. An amount of money borrowed is a

a) debt b) loan c) debit

16. A person who has borrowed money is a

a) owner b) creditor c) debtor

17. Another word for a lender is a / an

a) debtor b) creditor c) owner

18. To let someone else have the use of your money for a certain period of time,
after which it must be paid back, is to

a) credit b) steal c) lend

19. The income received by someone who lends money is called

a) premium b) dividends c) interest

20. The amount of money a lender receives for a loan or an investment, expressed
as a percentage, is known as its return or

a) yield b) dividend c) income

*Translate from Russian into English in a written form. A

Реклама представляет собой любую оплачиваемую форму презента­ции и продвижения продукции, услуг или идей каким-либо конкретным человеком или организацией. Она процветает в основном в странах со свободной экономикой, ориентированной на получение прибыли. Это один из главных факторов ускорения сбыта товаров, способствующих подъему жизненного уровня. Реклама не может превратить плохой товар или услугу в хороший. Однако то, что она может сделать и делает, – это сообщает о старых и новых товарах и услугах. Поэтому три основные задачи рекламы – это: 1) дать информацию о товаре или услуге; 2) создать для них приоритет; 3) стимулировать мысли и действия потребителя на их приобретение.

Работа в рекламе включает выполнение заказов рекламодателей, работу в средствах массовой информации, рекламных агентствах, сфере снабжения или особых видов обслуживания.

В

Корни рекламы уходят в седую древность. Хотя основными ее пользо­вателями являются частные предприятия, реклама находит применение во всем мире. Реклама – рентабельный способ распространения обращений, будь они рассчитанными на создание всемирного предпочтения к марке “Кока-кола” или на формирование у потребителей мотивации к потребле­нию молока.

Организации подходят к проведению рекламы по-разному. В мелких фирмах рекламой обычно занимается один из работников отдела сбыта, время от времени вступающий в контакт с рекламным агентством. Крупные фирмы учреждают у себя отделы рекламы. Управляющий таким отделом подчиняется вице-президенту по маркетингу. В функции рекламного отдела входят разработка общего бюджета на рекламу, утверждение представля­емых агентством объявлений и кампаний, проведение мероприятий по прямой почтовой рекламе, устройство рекламного оформления дилерских заведений и осуществление прочих форм рекламы, которыми рекламные агентства обычно не занимаются. Большинство фирм пользуются услугами сторонних рекламных агентств, поскольку такая организация работы предлагает целый ряд преимуществ.

УЧЕБНЫЙ МОДУЛЬ III

MY FUTURE PROFESSION

ENTRY TEST

I. Choose the most appropriate variant to complete the sentences.

1. What is the secret of their fantastic commercial …?

a) production

b) success

c) market

2. Our company specialized in producing … goods.

a) consumer

b) consumption

c) consummation

3. The work done in order to investigate the market shows that there are a lot of
opportunities for our product.

a) promotion campaign

b) market research

c) advertising

4. … is the term given to different activities involved in distributing goods from
the manufacturer to the final customer.

a) Retailing

b) Marketing

c) Distribution

5. Big companies cannot rely exclusively on their … markets. They have to
become more international in their outlook if they want to survive.

a) consumer

b) competitive

c) domestic

6. A highly competitive market led to higher capital … .

a) losses

b) growth

c) expenditure

7. Last year we …, despite the instability on the market.

a) did well

b) made well

c) did good

8. They are discussing now the introduction of new products onto the market.

a) launch

b) sales

c) promotion

9. An English proverb says: there are two fools in the market: one asks too little,
one asks too … .

a) many

b) much

c) few

10. Our … is to increase the market share within a few months.

a) responsibility

b) objective

c) ambitions

Choose the most appropriate variant.

1. The Project Team ______ a broad range of specialists working together to

solve a given problem.

a) involves b) subdivides c) manufactures

2. I cannot make any decision unless I ___ all the facts concerning the matter.

a) will know b) know c) won’t know

3. We won’t start discussing this question until the Production Manager .

a) will arrive b) won’t arrive c) arrives

4. Each subsidiary has its own way that management is organized. a) management structure b) management strategy c) organization chart

5. The success of the project was to a great extent due to the people who work for the company. a) workforce b) management team c) trainers

6. My sister is responsible for promotion and distribution of the company’s goods as well as for the market research. a) a production manager b) a marketing manager c) a sales manager

7. The company’s plan of action is being developed at the moment. a) budget b) strategy c) objectives

8. The top managers are responsible for reaching the company’s objectives. a) producing b) advertising c) achieving

9. The operating divisions of our company are managed like separate small businesses. a) run b) responsible c) established

10. The management structure of our company should be made more efficient. a) changed b) rationalized c) worked out

11. He said the management team____their best to improve the situation.

a) will do b) would do c) will have done

III. Choose the best.

1. How do you see your future profession?
What kind of work are you interested in:

well-paid work;

interesting work;

work in a large and famous company;

quiet work;

work in an industry which has future prospects;

prestigious work;

a kind of work such as not to sit the whole day in the office;

to travel a lot.

2. What position would you like to have:

to manage people - manager;

to work for someone else - an employee;

to be your own boss - self-employed, businessman;

be responsible for everything - top manager, director;

to work for the state - state employee.

3. What are the most important things for you in your work? Arrange these
aspects in order of importance and add some more things you think are important:

job satisfaction;

earning plenty of money;

having pleasant co-workers / colleagues;

meeting people;

earning enough money;

security

4. Out of all people you know, who has the job you’d most like to have? Why?

5. If you could choose any job in the world to do, what would it be? Why?

6. Please, discuss advantages and disadvantages of your future profession.

- Do you think your future profession is prestigious?

- Do you think it will be still prestigious and well-paid by the time you graduate?

- How difficult is to find a good work in your field?

- Do you think that competition among groupmates is a good stimulus to study well or it just makes communication between you more difficult?

УЧЕБНЫЙ ЭЛЕМЕНТ 1 (УЭ-1)

MARKETING

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