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THE HISTORY OF DESIGN DEVELOPMENT





Английский язык для дизайнеров

 

Практикум

Омск

Издательство ОмГТУ

 
2011

 

Составитель И. А. Гаврилова, канд. филол. наук,
доц. кафедры иностранных языков ОмГТУ

 

Основная цель практикума – формирование и развитие у обучающихся навыков профессионально-ориентированного языкового взаимодействия.

Языковой материал данного практикума подобран с учетом функционально-коммуникативного подхода и рассматривается как средство реализации речевого общения. Использованные аутентичные тексты из английских и американских источников отобраны по тематическому принципу, что позволяет показать хронологию развития дизайна, осветить этапы формирования основных направлений и отраслей, рассказать о современных тенденциях в области дизайна.

Предназначен для студентов II курса, обучающихся на факультете гуманитарного образования по специальности «Дизайн».

 

 

Печатается по решению редакционно-издательского совета

Омского государственного технического университета

 

 

© ГОУ ВПО «Омский государственный

 
технический университет», 2011




CONTENTS

UNIT I

DESIGN DEVELOPMENT.......................................................................... 4

 

UNIT II

INTRODUCTION INTO SPECIALITY...................................................... 11

 

UNIT III

GRAPHIC DESIGN BASICS..................................................................... 26

 

UNIT IV

ELEMENTS AND TOOLS OF GRAPHIC DESIGN.................................. 44

 

BIBLIOGRAPHY....................................................................................... 55

 

APPENDIX................................................................................................. 56


UNIT I

DESIGN DEVELOPMENT

Vocabulary

1. approximate – приближенный, приблизительный, примерный;

2. painting – живопись: а) вид изобразительного искусства; б) (произведение) роспись; изображение, картина; в) занятие живописью; рисование;

3. construct – строить, сооружать; воздвигать; конструировать;

4. planning – планирование; разработка плана;

5. handicraft – 1) ремесло; ручная работа; 2) искусство ремесленника; 3) вещь ручной работы;

6. production – производство; продукция; изделия;

7. manufacturing –производство; изготовление; обработка;

8. representative – представитель; делегат; уполномоченный;

9. electric staffзд. электродетали и оборудование;

10. to widespread – широко распространяться;



11. promotion –развитие; продвижение; содействие;

12. ceramics – 1) керамика, гончарное искусство; 2) керамическое производство, гончарное производство;

13. furniture –1) мебель, обстановка; 2) принадлежности, аксессуары, фурнитура;

14. textile – 1) текстильный, ткацкий; 2) текстиль, текстильное изделие; ткань;

15. Werklehre –(нем.) производственное обучение;

16. Kunstlehre – (нем.) обучение искусству;

17. tool – (рабочий) инструмент; механизм; способ;

18. metal-work technologies and treating – технологии металлообработки;

19. molding – формование изделия;

20. colour mixing perception – цветовосприятие при смешивании красок;

21. trend– общее направление, тенденция;

22. vital – 1) жизненный; 2) (жизненно) важный, насущный, существенный; необходимый;

23. application –применение, использование, употребление; приложение; применимость;

24. to brighten up – прояснять(ся);

25. to penetrate – проникать внутрь, проходить сквозь, пронизывать;

26. peculiarity – специфичность; особенность, своеобразие, специфика.

I. Read the following international words and guess their meanings:


direct

translation

term

industrial

industrialist

architect

economic

aesthetic

president

ideal

period

motor

firm (n)

center

graphics

information

commission

individual

decoration

engineer

technology


 

II. Match the verb with its definition:

1. to paint 2. to create 3. to appear 4. to design 5. to unite 6. to demand 7. to study 8. to manage 9. to increase a. to cover a surface with paint b. to make something new, especially to invent something c. to become noticeable or to be present d. to join together as a group, or to make people join together as a group; to combine e. to ask for something forcefully, in a way that shows that a refusal is not expected f. to learn about a subject,especially in an educational course or by reading books g. to succeed in doing something, especially something difficult h. to (make something) to become larger in amount or size

III. Choose the Russian equivalent:

approximateприблизительный подходящий существенный



paintingпланирование рисование формование

handicraftмастерская рукоделие ремесло

ceramicsкерамика ремесло фурнитура

furnitureрисование фурнитура ремесло

textileтекстильное изделие керамическое изделие фурнитура

toolоборудование ремесло керамика


IV. Read Text I, write down the sentences with Gerund construction and translate them.

TEXT I

THE HISTORY OF DESIGN DEVELOPMENT

The term “DESIGN” appeared in our country not long ago. The direct translation of this term from English firstly gave us an approximate meaning of “painting”; but now we can use it also in the meaning of constructing or planning.

In 1907 there was founded an industrial union in Germany, which united industrialists, architects, artists and merchants. Its creation was demanded by economic and esthetic causes in order to win the international market. The founder, an architect German Mutezius, was there as a president of the union “Werkbund” till 1914.

As a goal the union wanted to reorganize the handicraft production into the industrial one and to create some common or ideal samples for manufacturing; they “led a struggle” with extra decoration of goods. Their program was devoted to using and selecting the best ideas and opportunities in art, trade, manufacturing in order to unite the largest industrial representatives. The most important event of that period was the invitation of Peter Berence as an art director to a great Electric Company that produced different electric staff: lamps, motors, tools. As the owner wanted the production to widespread all over the world market, so he was interested in creating a new image of his firm (that was an innovation in promotion of goods of that period).

In 1919 in a little German town Weiniar, there was founded a “Bauhous”– the first institution to train artists for the work in industry. The head of the establishment was Germanic architect Walter Gropius, a former Peter Berence's student. During a very short period “Bauhaus” managed to become a large design-training center.

The first year student had a specialized course to study ceramics, furniture, textile. The study included technical subjects – Werklehre and artistic course -Kunstlehre, also some knowledge in handicraft was necessary for a future designer. The Bauhaus goods differed in design and graphics. Technical training consisted of studying of tools, metal-work technologies and treating, etc. The students were taught all the peculiarities of molding and colour mixing perception. It was known as modern laboratory of industrial goods constructing. Having moved in Dessau the college was given a building containing study-rooms, workshops and a hostel. During the last years of studying the theoretical basis was increased in the study program. But after its Head had left for Russia in 1930 the college was closed.

 

V. Reread Text I, answer the following questions:

a. How do we understand the meaning of the word “design”?

b. What were the reasons of the industrial union foundation?

c. What was the goal of the industrial union?

d. When and where was the first institution training artists founded?

e. What did the students study in “Bauhaus”?

 

VI. Match these words and expressions with their meanings and try to memorize them:

 

1) the meaning of constructing or planning a) лучшие идеи и возможности

2) economic and esthetic causes b) особенности отделки

(декорирования)

3) the international market c) смысл построения или

планирования

4) the handicraft production d) восприятие смешения цветов

5) common or ideal samples e) экономические и эстетические

причины

6) extra decoration of goods f) продвижение товаров

7) the best ideas and opportunities g) ремесленное производство

8) electric staff h) зд. электроприборы

9) a new image i) новый облик

10) promotion of goods j) международный рынок

11) the peculiarities of molding k) общие или идеальные образцы

12) colour mixing perception l) дополнительное украшение

товаров

VII. Look at the way the following words are used in Text I and then circle the relevant part of speech:

meaning (par. 1) participle noun gerund

causes (par. 2) verb noun adjective

ideal (par. 3) verb noun adjective

using (par. 3) participle noun gerund

establishment (par. 4) verb noun adjective

study(par. 5) verb noun adjective

containing (par. 5) participle noun gerund

 








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