B) Choose the correct variant.

1. The organization model above is a flat / hierarchicalstructure.
2. The model shows a traditional structure/ an innovativestructure.
3. The model shows a matrix / functionalstructure.
4. It is probably a services / manufacturingcompany.
5. It is typical of a small or medium-sized enterprise (SME) / largeenterprise.
6. The business is probably simple / complex.

Exc. 4. Use the expressions to be in charge of, to be at the head of, to be responsible forin the sentences made up according to the pattern.

Pattern:

A Marketing Manager is a man who is in charge of sales promotion at the head of

responsible for

1. Sales Manager, Production Manager, Chairman, Import Manager, Export Manager, Personnel (Staff) Manager
2. Production Department, Import Department, Sales Department, Export Department, the company’s policy, the company’s staff

Part I

Task 1. Read and translate the text.

Traditional interpretation

There are a variety of views about this term. Traditionally the term “management” refers to the set of activities and often to the group of people involved in four general functions, including planning, organizing, leading and coordinating activities. All these four functions are highly integrated and interrelated.

Another interpretation

Some writers, teachers and practitioners say that the above view is rather out –of- date and that management needs to focus more on leadership skills, e.g., establishing vision and goals, communicating the vision and goals and guiding others to accomplish them. They also say that leadership must be more facilitating, participative and empowering in how visions and goals are established and carried out. Some people say that this really isn’t a change in the management functions but a new look at certain aspects of management.

Another common view is that “management” is getting things done through others. Yet another view, quite apart from the traditional view, asserts that the job of management is to support employee’s efforts to be fully productive members of the organizations.

To most employees, the term “management” probably means the group pf people (executives and other managers) who are primarily responsible for making decisions in the organization. In nonprofit organizations, the term “management” might refer to all or any of the activities of the board, executive director and\or program directors.

Vocabulary

facilitating– стиль управления, основанный на стремлении помочь

participative - стиль управления, основанный на участии в чем-л.

empowering– дающий возможность или право что-л. сделать

vision– видение, представление

efforts– усилия

Task2.Give English equivalents for the following Russian words and expressions:

практик, профессионал

правление

директор распорядитель

работник, служащий

некоммерческая организация

навыки

руководство

администратор, руководитель

утверждать, заявлять

стиль управления, основанный на участии в чем-либо

Task 3. Answer the following questions.

1. What are four general functions of management?
2. What is the difference between traditional and further interpretation of management?
3. What is the job of management?
4. What does the term ‘management’ mean to most employees?

Task 1. Read and translate the text.

A number of different terms are often used instead of the term “manager”, including “director”, “administrator” and “president”. The term “manager” is used more frequently in profit-making organizations, while the others are used more widely in government and non-profit organizations such as universities, hospitals and social work agencies.

So whom do we call “manager”?

In its broad meaning the term “managers” applies to the people who are responsible for making and carrying out decisions within a certain system. A personnel manager directly supervises people in an organization. Financial manager is a person who is responsible for finance. Sales manager is responsible for selling of goods. A marketing manager is responsible for promotion of products on the market.

Almost everything a manager does involves decision-making. When a problem exists a manager has to make a decision to solve it. In decision-making there is always some uncertainty and risk.

Management is a variety of specific activities. Management is a function of planning, organizing, coordinating, directing and controlling. Any managerial system at any managerial level is characterized in terms of these general functions.

Managing is a responsible and hard job. There is a lot to be done and relatively little time to do it. In all types of organizations managerial efficiency depends on manager’s direct personal relationships, hard work on a variety of activities and preference for active tasks.

The characteristics of management often vary according to national culture which can determine how managers are trained how they lead people and how they approach their jobs.

The amount of responsibility of any individual in a company depends on the position that he or she occupies in its hierarchy. Managers, for example, are responsible leading people directly under them, who are called subordinates. To do this successfully, they must use their authority which is the right to take decisions and give orders. Managers often delegate authority. This means that employees at lower levels in the company hierarchy can use their initiative, that is make decisions without asking their manager.

Vocabulary

hierarchy – иерархия

to delegate authority – передавать полномочия

Task 2. Answer the questions:

1. What is manager’s role in an organization?
2. What concrete activities a production manager (financial manager, personnel manager, marketing manager) is responsible for?
3. What is the difference between sales management and marketing management?
4. What means to delegate authority?

Task 3. Mark the following sentences as True or False.

1. The term ‘manager’ is used more frequently in non-profit organizations.
2. A personnel manager is in charge of human resources in the organization.
3. A manager is responsible for decision-making process.
4. Any managerial system is characterized in terms of three functions.
5. Management system doesn’t depend on national culture.
6. The terms ‘managers’ and ‘subordinates’ are synonyms.

Task 1. Read and translate the text.

There is a classic definition that “Leaders do the right thing and managers do things right”. A more standard definition is usually something like “managers work toward the organization’s goals using its resources in an effective and efficient manner”. In a traditional sense, large organizations may have different levels of managers, including top managers, middle managers and first-line managers.

Top (or executive) managersare responsible for overseeing the whole organization and typically engage in more strategic and conceptual matters, with less attention to day-to-day detail. Top managers have middle managers working for them and who are in charge of a major function or department.Middle managersmay havefirst-line managersworking for them and who are responsible to manage the day-to-day activities of a group of workers.

Note that there are different types of managers across the same levels in the organization. A project manageris in charge of developing a certain project, e.g. development of a new building. A functional manageris in charge of a major function, such as a department in the organization, e.g., marketing sales, engineering, finance, etc.A product manageris in charge of a product or service. Similarly,a product line manageris in charge of a group of closely related products.General managersare in charge of numerous functions within an organization or department.

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