PREPARING FOR THE SPECIAL EVENT

I. Listen, read, translate and remember the key words and phrases.

a) site, supply, demand, profit, consumer, venue, bid = bidding, creativity, price, profit, celebrity, awareness, togetherness, abundance, support, media, fan, crowd, audience, sale, expansion, revenue, proposal, advantage, disadvantage, opportunity, weightlifting, simplicity, difficulty, comprehension, publicity, simplicity, attendee, multitude, judgement, retailer, opinion, survey, evidence, guesswork, merit, weakness, access, consideration, volunteer, merchandising, exception, leverage, source, occurrence, fee, hint, rowing, issue, approval, majority, vote, ramification, track and field, license, permit, contractor, insurance, cost, misunderstanding, failure, notoriety, suggestion, storage, bent, security, arrival, departure, performer, behavior, charity, guard, disturbance, deterrent, policy, court, liquor, discount, suit, coverage, challenge, desire, margin, revenue, impetus, income, expenses, accounting, payroll, measurement

b) to generate, to treat, to attend, to approve, to negotiate, to submit, to add, to deal, to prefer, to perceive, to weigh, to award, to reach, to achieve, to obtain, to host, to find out, to discover, to belong, to match, to fail, to hesitate, to charge, to share, to solve, to outdo, to encounter, to cause, to govern, to own, to admire to recognize, to determine, to handle, to behoove, to issue, to draft, to grant, to ensure, to enable, to scale, to avoid, to impact, to range, to apply, to stipulate, to hone, to enhance, to differ, to adjust, to notify, to incite, to vary, to soar, to escape, to occur, to detract, to refuse, to earn, to rely upon, to prove, to notify

c) aware, initial, impossible, thorough(ly), smooth, undivided, eventually, smart, diminishing, (un)sophisticated, significant, huge, initially, available, similar, ultimate, previous, substantial, proud, utmost, undoubtedly, ramble, additional,

approximately, inexplicably, incurred, sufficient, instant, average, manual,

conceivably, sensitive, advisable, numerous, perplexing, substantial, excessive,

appropriate, subsequent, profitable, boisterous, threatening, rarely, cautious,

decisive(ly), tolerated, spectacular, litigious, exorbitant, vulnerable, reliable,

d) almost, aside from, unlike, such, though, through, insight, as well, throughout,

apart from, along with, until, behind, so forth, regardless, in order to, at least, however, although, wherever, without

e) governing body; to keep abreast of; cash flow; to take into consideration, FBI; to take advantage; to command high guarantees; supply and demand; to keep in

mind; in sequence; tight economic environment; paid staff; to cause stirrings; to

get intoxicated; extensive dealings; advance payment; everyone is flattered; CIA; a manageable crowd; alcohol-relate incidents; channels of distribution; potential exposure for injury; liability insurance; chamber of commerce; stumbling block; a price tag; to be on a par; demand far outpaces supply

II. Listening comprehension.

HOW COMMUNITIES AND PROMOTERS ARE SELECTED

You should be aware of the basics of the promoter and site selection process. Keep the following tips in mind when putting together your initial proposal.

Each international or major national sport has a governing body that sets the site selection rules. Not all international/national sports generate high guarantees. It depends upon supply and demand. International federations want more than a profit. They want their athletes to be treated well. International federations are interested in propagating their sports. Promoters/managers have two markets to sell—the international federations or national governing bodies and the consumers who will (hopefully) attend the event. Promoters/managers need to keep abreast of activities in the international/national arena by reading trade journals that specialize in reporting on events. Promoters/managers should remember that a date scheduled at a university is not definite until every department in the school approves it. Venues vary and promoters/managers will find that in some they can negotiate for a portion of the parking, concessions, and programs.. The most critical element in promoting an event is budgeting properly so that cash flow does not become a problem. Without the cash to support the right promotion effort, it is almost impossible for the event to be a success.

Here we discussed the basics of the selection process for various events. Once selected, bidding for a special event takes both experience and creativity. It is better to discuss the ins and outs of the bidding process by providing both real-world examples and tips to present a well-organized and professional bid.

2.1. Listen to the text “How Communities and Promoters Are Selected”.

2.2. Answer the questions.

1. What organization sets the site selection rules? 2. What do the guarantees

depend on? 3. What do international federations want for their athletes? 4. Who is interested in propagating sport? 5. What kind of markers do promoters/ managers have? 6. How do promoters/managers keep abreast? 7. Who can negotiate for a portion of the parking, concessions, and programs? 8. What is the most critical element in promoting an event? 9. What qualities do a bidding for a special event take?

2.3. Retell the text.

III. Text I.

FOUR FACTORS

TO CONSIDER WHEN SUBMITTING A BID

Adding Quality Control Guarantees to the Bid

Regardless of the popularity of a particular sport and the muscle the gov­erning bodies may have, the winning bid is not always the highest. International bodies want more than a good price and profit. They want the people they bring to a community treated well. World-class athletes and performers are celebrities and the federations like to have them dealt with in that manner. Part of that preferred treatment means that the event must be thoroughly organized and trouble-free. Those two elements weighed heavily in Baltimore's favor when it bid for the gymnastics championships. It was perceived as a community with a solid infrastructure and world class potential venues. The competitors would be treated royally, and they would have the city's undivided attention. They were well organized.

Propagating the Event's Main Theme

Aside from community awareness and togetherness, Baltimore offered the gymnastics federation another opportunity. Federations want to propagate and expand the influence of their sport. Baltimore presented the federation with this chance because it was not known as an area that contained an abundance of support for gymnastics. Unlike such markets as Los Angeles, where gymnastics had attracted huge crowds, Baltimore was a community that did not have much of a track record when it came to the sport. But the undivided attention the championships would receive from the community and media was a plus. To the Federation, that meant there could be a huge, potential audience of non-gymnastic fans who might tune in and turn on to gymnastics. This increased support would translate to increased future ticket sales.

Guaranteeing Future Fans Equals Better Bidding Potential

Expansion of the sport carries weight with federations when it comes to awarding bids. The organizing committees know the importance of spreading their sport and making as many converts as possible. International governing bodies know that if they return to the same market all the time, they will eventually reach a point of diminishing returns; each time, they will find fewer people to introduce to the sport.

The same thinking goes into "Kids Days" at the baseball or football game. Kids are future fans. These events not only reach established fans, but potential ones. The future of the sport—and the revenue it can generate—depends upon demand. More fans and followers translate into growth. When bidding, the promoters who take that into consideration and make it part of their proposal are ahead of the game.

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