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Task 1. Read the text and answer the questions in written form.





David Ricardo, the greatest of the classical economists, was born in 1772. His father, a Jewish immigrant, was a member of the London stock exchange. Ricardo entered his father’s business at the age of 14. In 1973, he married and went into business of his own. The young Ricardo quickly made a large fortune.

In 1799, Ricardo read Adam Smith’s “The Wealth of Nations” and developed an interest in political economy (as economics was then called). In 1809, his first writings on economics appeared. These were a series of newspaper articles on “The High Price of Billion”. In 1814 he retired from business to devote all his time to political economy.

Ricardo’s major work was “Principles of Political Economy and Taxation”. This work contains, among other things, a pioneering statement of the principle of comparative advantage as applied to international trade.

Ricardo showed why it was beneficial for both countries, for England tp export wool to Portugal and import wine in return< even though both products could be produced with less labour in Portugal.

The book covers the whole field of economics as it then existed. Ricardo held that the economy was growing toward a future “steady state”.

Ricardo’s book was extremely influential. For more than half a century thereafter, much of economics was an expansion of or a commentary on Ricardo’s work. Although Karl Marx eventually reached conclusions that differed radically from any of Ricardo’s views, his starting point was Ricardo’s theory of value and method of analyzing economic growth.

1.What was David Ricardo?

2. To what did he devote himself after retiring from business?

3. Ricardo’s works influenced the most famous economist Karl Marx, didn’t they?

Management

  Vocabulary

to assert– утверждать, заявлять

to avoid– избегать

authority– власть, полномочия

board– правление

completion– завершение



employee– работник, служащий

executive– администратор, руководитель

executive director– директор-распорядитель

program director– руководитель программы

financial controls– финансовые средства управления

goal– задача

human resources– трудовые ресурсы

leadership– руководство

manager -глава, управляющий, специалист по менеджменту

financial manager – финансовый менеджер

first-line managers– руководство низшего звена

functional manager– функциональный руководитель

general manager– генеральный управляющий, директор предприятия

marketing manager– менеджер по маркетингу

middle managers– руководство среднего звена

personnel manager– начальник отдела кадров

product manager– руководитель, ответственный за производство

product line manager– управляющий предметно-производственнойспециализацией

project manager– руководитель проекта

top (executive) manager– высший исполнительный руководитель

sales manager– заведующий отделом продаж

management- управление, заведование, руководство

top management– высшее исполнительное руководство

managerial– управленческий

nonprofit organization– некоммерческая организация

objective– цель



practitioner– практик, профессионал

profit-making organization– коммерческая организация

project planning– планирование проекта

promotions planning– планирование продвижения продукта на рынок

skills– навыки

subordinate– подчиненный

to oversee– надзирать, следить, смотреть

to pursue– добиваться

to refer to– иметь отношение, относиться

to supervise– наблюдать, надзирать, заведовать

  Vocabulary Exercises

Exc. 1. Match the job title with the best definition on the right.

Job Titles

Chief Executive Officer (CEO) Person who designs computer network
Manager responsible for buying British English term for senior manager of a company
Information Systems director Manager responsible for the process of creating goods or services for sale to customers
Purchasing Director American English term for the top manager of a company
Human Resources Director Person responsible for setting up training opportunities for employees.
Systems Analyst The person responsible for computer operations in a company
Managing Director Person responsible for managing product development, promotion, customer service and selling
Finance Director Person responsible for markets in other countries.
Production Director Manager responsible for personnel issues.
Customer Service Manager Person responsible for relationships with customers.
Staff Development Officer Person responsible for presentation and control of profit and loss.
Exports Manager Manager responsible for buying.

Exc. 2. Fill the gaps, using your active vocabulary.

  1. Depending on the size of the organization m----- – m------- supervise first-level supervisors, chief executives supervise middle-managers and etc.
  2. Successful m------- know how to motivate e--------.
  3. Effective h---- resource management develops the abilities of job candidates and employees to meet the needs of the firm.
  4. The terms l--------and m--------- are synonyms.
  5. T--- - managers don’t deal with day-to-day activities.
  6. P----- manager is responsible for the product and its service.

Exc. 3. a) Management of a large company is often hierarchical. Here is a typical model of management organization showing one division within a company. Complete any missing words.

area, company, department, director, finance, human, junior, manager, middle, officers, teams

 








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